My Favorite Sustainable Brands To Support This Holiday Season

sustainable shopping

The holiday season is officially upon us, which means that thoughts of gift giving, and holiday wish lists are in full swing as well. Since we have already talked about ways to avoid the traditional Black Friday madness and bring more intention and purpose into our shopping this year, I thought it was also time I shared with you some of my favorite sustainable retailers to get you started.

sustainable shopping

farmhouse pottery, made in the usa, vermont

Skip the big home goods stores and absolutely check out this beautiful, family-owned small business based in Vermont. Their pottery and various home goods are made by hand using sustainably sourced materials, and could not be more beautiful.

boston potter, made in the usa, massachusetts

All you have to do is follow Jeremy on instagram to be mesmorized by his amazing work, and craftsmanship. His pottery has a beautiful signature speckled design to it, and he takes a more modern, minimalist twist to your traditional ceramic goods. 

notary ceramics, made in the usa, oregon

Boy is this pottery dreamy. It melts my more minimalist/boho inspired heart. If you like clean lines, and lots of neutrals this pottery is absolutely stunning and worth investing in. 

The Everyday co., made in the usa, massachusetts

I was turned on to The Everyday Co. by an amazing friend of mine here in Boston...who also happens to be an amazing interior designer! Anyway she knew how important sustainability is to me in all aspects of my life and recommended I check out her other sweet friends shop right here in Boston. Guys this place is beyond beautiful! Everything is small-batch, and handmade with passion & purpose for simple living & a better environment. Sign me up!

sustainable shopping guide: clothing and accessories

sustainable shopping guide, clothing and accessories - the well essentials


I could not be more obsessed with a brand than I am with FEED. Their mission is to help end world hunger by directly supporting food security initiatives both in the USA and abroad. If you are looking for a sustainable alternative to Kate Spade or another accessory retailer, FEED may be just for you.


Talk about beautiful shoes. This company does footwear right, and even has started to step out of only doing footwear and has begun including some bags and other accessories into their line of products as well. Their mission is to push the fashion industry in a more sustainable direction where success is based on more than just offering the cheapest price, but a direction that values the producer and the planet just as much as the end consumer.

They carry both mens and women's styles and are definitely on my list to purchase for both Mike and I this year. 

Agathos athlesiure

The athletic wear industry unfortunately is some of the worst when it comes to sustainable, ethical, and eco-friendly practices. That is why I love this ethical activewear company that proves that athletic clothing can be cute, trendy, and sustainable.

All the wild roses

Looking for a good alternative to free people or anthropologie? All The Wild Roses is just for you. This bohemian dreamy brand makes the most beautiful dresses and other more boho inspired clothing all in a sustainable/eco-friendly fashion. They are an Australian company but ship worldwide. 

sustainable shopping


If you want to get one of your loved ones some skincare or makeup products this year (guys included) then you absolutely should consider skipping Sephora and checking our Follain. They have locations in both Boston and New York, and a very robust online site for ordering as well. All of the brands and products they sell have very high quality, safety, and sustainability standards, most of which are coming from other small batch skincare companies that truly care about the quality and safety of the product they are creating.

province apothecary

One of the most beautiful clean beauty and skincare companies out there. Their ingredient list is amazing and their products could not be more high quality. Perfect for people with very sensitive skin. Like me!

Primally Pure Skincare

This skincare company is doing it right! Minimal ingredients, sustainably sourced, this skincare company has quickly become one of my favorites. Their deodorant is amazing too!

Noel herbals

Okay so this one may be local to Boston but if you want the most relaxing and high quality facial you have ever had then my friend Shannon at Noel Herbals is your girl. She also has a small shop where she sells her herbal teas, and beautiful small batch skincare lines.

sustainable shopping

olives and grace

If you asked me what my favorite store in Boston is, hands down it would be Olives and Grace. The owner has really taken it upon herself to create a shop that supports the local community and supports local artists. But don't worry if you aren't local to Boston you can also shop all her sweet gifts online.

Ten Thousand Villages

Ten Thousand Villages is one of the oldest fair trade retail stores in the country. Their mission for supporting local artisans and fair trade practices has been going for over 60 years. They work in over 30 countries with more than 20,000 makers and sell a wide variety of artisan made items from clothing, to jewelry, to home goods. 

Love Your Melon

Love You Melon is an apparel brand that helps fight pediatric cancer. Sign me up. Their hats and other apparel items are Made in the USA and truly have an incredible story and mission behind them. If there ever was a hat you could feel good about, this is it. 

United by Blue

United By Blue is a sustainable, durable goods company. For every product sold, United By Blue removes one pound of trash from our world's oceans and waterways. They sell a wide variety of items, but are especially good for all the nature lovers, travelers, and adventurers out there. 

I hope this list of small businesses and brands supporting sustainable, ethical, and eco-friendly practices was helpful and got you thinking about how you could maybe shop differently this year for the holidays and give you loved ones something that also has a truly wonderful social impact attached.